In a perfect world, the designer nails the design the first go-around, and there are no revisions needed.
If only we lived in a perfect world…rarely does that ever happen. When you find this Utopia, please let me know. Most designers will offer you a few options when they first send a proof. GOOD designers will have asked a bunch of questions before getting started, to make sure that what they send will work for you, and hopefully, knocked it out of the park. Sometimes, though, a designer and client aren’t communicating well, and the end result is a design that doesn’t solve your problem. Best way to solve this? Be clear in what you need. A few quick tips on how to achieve this:
1) SUBMIT VISUAL EXAMPLES OF WHAT YOU’RE LOOKING FOR.
When a client hires me to design a logo, I ask them to send me examples of 5-10 other logos they like, from any industry. This helps me to see a pattern in the logos, and to find what they are really looking for.
2) BE SPECIFIC IN WHAT YOU NEED.
If your target audience is males ages 18-30, who have bald heads and red eyebrows, with rainbow tattoos, then specify that! Give your designer as much info as you can, so they can find the right solution.
3) KNOW WHAT YOU WANT.
It is really hard for the designer to deliver what you’re looking for, when you’re not sure what it is you want, yourself. Before hiring a designer, have a fairly clear idea of what you’re looking for. Be open to suggestions, but you should know if you want something modern or retro, targeting men or women, etc. Your designer, as talented as they may be, cannot read minds, so make it easier on both of you, and figure out what you’re looking for, first.
If you follow these three tips, your design experience will be much smoother. Hit me up if you have questions, or are looking for some design solutions!