Good branding begins with knowing who you are. Knowing your audience. Knowing where you want your business to go in the future.
So where to begin? I think you begin with a solid logo. Everything stems from there, and it will help guide the rest of your brand.
I believe the most important step of logo design is the conversation we have during our initial meeting. I will ask you about your business, about yourself, your target audience, and what you see for the future of your business. Once I get a good sense of what you're looking for, then I will begin the process of creating a logo.
1) Sketch on paper 2) Transfer to computer 3) Send to client 4) Make edits 5) Done!
Everything else you would need to brand your business stems from this, and the process is the same.